Transforming Data into Dialogue: Knowledge Graphs and Ontologies in the Future Web shaped by AI.
A Talk by Beatrice Gamba (Head of Innovation, WordLift)
About this Talk
The web of today demands reliable, fact-checked content. Knowledge graphs (KGs) offer a powerful solution by harnessing semantic, interconnected data to generate content that aligns with brand voice and fulfills online content requirements.
This presentation explores how to:
-Harness the Power of Knowledge Graphs for websites
Knowledge graphs offer a transformative approach to organizing and structuring a website's information. By representing data as interconnected nodes and relationships, KGs enable search engines to understand the website's content more effectively, improving search rankings. Moreover, KGs enhance user experience by facilitating intelligent search, personalized recommendations, and intuitive navigation. Integrating data from various sources into a unified knowledge base empowers websites to become more informative and valuable resources for their audience.
-Building Industry-Specific Ontologies
This is the core of the workflow. By creating industry-specific ontologies, we can ensure that a knowledge base accurately reflects the nuances and terminology of each specific domain. This process involves identifying key concepts, entities, and relationships within the industry and defining their meaning in a structured format. Aligning the ontology with existing industry standards promotes interoperability and data sharing. A well-crafted industry-specific ontology is a robust foundation for generating relevant and valuable content.
-Generating Content at scale
Knowledge graphs excel at automating content creation. By leveraging the structured data within a KG, it's possible to generate various content formats, such as articles, product descriptions... This automation not only saves time and resources but also ensures consistency and accuracy. Furthermore, KGs can optimize search engine content by identifying relevant keywords, structuring content effectively, and generating compelling metadata. The ability to personalize content based on user preferences and behavior adds another dimension to content generation, enhancing user engagement and satisfaction.
-Multi-lingual Content Creation
Knowledge graphs facilitate the creation of high-quality content in multiple languages without relying on machine translation. By understanding the underlying structure of information, KGs enable direct content generation in various languages, ensuring cultural accuracy and linguistic nuances are maintained. This approach empowers businesses to expand their global reach effectively, tailoring content to specific audiences while preserving brand consistency. KGs also support multilingual SEO, optimizing content for different search engines and languages to maximize visibility and engagement.
This approach to the web offers a two-fold advantage:
The proliferation of misinformation and low-quality content erodes trust in online information. By demonstrating how KGs can produce reliable, engaging content, we can contribute to a healthier digital ecosystem. Additionally, KGs offer businesses a competitive advantage by enabling them to create content that resonates with their audience and drives business growth.
The presentation will feature practical use cases from globally recognized brands and Fortune 500 companies, demonstrating the real-world impact of our approach.
This presentation is designed for:
Data professionals interested in exploring the applications of knowledge graphs. Publishers, seeking to elevate the quality and reach of their content. Business owners and marketers looking to leverage their data for better online visibility.
Attendees will gain practical insights into applying KGs to websites, and online content to enhance content creation, online performance, improved information retrieval, and user experience.
About The Speakers
Head of Innovation, WordLift
Beatrice Gamba is the Head of Innovation at WordLift, with over 10 years of experience in tech and digital companies. Beatrice specializes in helping world-class enterprises, including Fortune 500, drive online growth and revenues with strategies at the intersection of AI, semantic web and digital.
We’re a cloud tech company that provides organisations around the world with computing infrastructure and software to help them innovate, unlock efficiencies and become more effective. We also created the world’s first – and only – autonomous database to help organise and secure our customers’ data.
